Visit Oakland County
Strategic Plan
An Integral Part of the Detroit Metropolitan Experience
Oakland County contributed 28% of total visitor spending to Metro Detroit’s tourism economy in 2023, which amounts to 11% state-wide. Much of this can be attributed to the wide array of outdoor activities, historic sites, local culinary and cultural gems, special events, and many charming Main Streets that can be found around every corner.
There are many places for everyone to explore throughout the year!
Thank you! Visit Oakland County Workshops are Now Complete.
Thank you to everyone who attended our hands-on workshops on June 16 + 17. Stay tuned for the results from these events, which will be shared here in the coming weeks.
Destination Workshop Catch Up
Read & Watch – Destination Diagnostic:
The Destination Diagnostic report is a milestone in the Visit Oakland planning process and is a culmination of key findings from a variety of research tasks conducted in the early phases of the project. Watch a recording of the May 21 webinar or download the report and presentation.
Why prepare a Tourism & Attraction Strategic Plan?
The Oakland County Department of Economic Development recognizes the important role that tourism and related business attraction and retention has on the local economy and promoting vibrant communities. The County is working to develop a comprehensive Tourism & Attraction Strategic Plan that will:
- Quantify the value and impact of tourism in the County
- Determine sustainable models for tourism development and management
- Identify options for the County’s tourism brand messaging, positioning, and visual identity
- Chart actionable strategies to attract new visitors, residents, businesses, and employees; and extend visitor stays by enhancing experiences, products, mobility and marketing.
2023 Metro Detroit Tri-County Visitor Spending
Who is participating in the plan development?
The Oakland County Department of Economic Development will oversee the development of the Strategic Plan and manage external partnerships, including with prime consultant, Think Place Agency, and sub-consultants BLKDOG.
The County will be supported by a project Steering Committee representing business, government and non-profit sectors. In addition to the Steering Committee, other participants will be engaged through individual interviews, focus groups, public meetings, and surveys.
What does the process look like?
Click the image below to Zoom in.
Updates:
What’s Next?
How can I get involved?
If you manage/operate a key tourism attraction and/or lodging asset and would like to meet with our team, please contact Ryan Dividock, at dividockr@oakgov.com.
If you are part of the tourism industry and would like to participate in future engagement events, click here to share your contact information with us.
For more information on the project, please contact Ryan Dividock, at dividockr@oakgov.com.